Writing assignment/ Project Proposal #2

                      Writing assign/ Project Proposal #2

Why and what text have you chosen?

I chose the Sarah McLachan animal cruelty video on youtube because I am a pet owner, I am against animal abuse and believe it is a very important issue that is not addressed enough in today’s society. I also think it is good that a well-known singer took the time to address the issue and is a well-known advocate for this cause.

What interests you about this text?

This text interests me because it is against animal cruelty, which is a major belief of mine that animals shout never be abused.  I am also an owner of an American Pitbull, which is the most mistreated, and the least understood breed of dog. Owning a Pitbull has helped me understand what many dogs go through and I want to learn more about animal abuse and how it can be stopped. The background song  “Arms of an Angel” by Sarah McLachan is one of my favorite songs which helped bring sorrow to such an important issue, and commercial.

How does this text employ pathos?

This commercial for animal cruelty it starts out and continues throughout with an emotional gong “Arms of an Angel” which draws more emotion to the commercial and catches the audiences attention. The commercial shows various pictures and video clips of abused animals such as a dog with an injured leg.  and a cat with no leg at all. The emotions on the face of all the animals in the video is that of sorrow and pain, which makes the audience feel heartbroken and compelled to help. The vets and caretakers in the video help the animals heal, and give proper medical care for the abused. The action to take care of the helpless animals shows compassion, and love.

Who is the target demographic? Briefly, explain to me how and why you feel this text is targeting this demographic?

I feel that the target demographic for this commercial is for a certain age group that is able to work. People who are 16 and older are able to hold a job, and have enough finical means to help donate extra funds for animal cruelty. The text also targets middle and upper social class. The middle and upper class will be able to afford the extra money to help these abused animals whereas lower class might not have the financial support to help.

Is the text effective in using pathos when targeting the demographic?

This text is effective in using pathos for the targeted demographic by using images, music, and sad facts to draw in attention for people who have a job and have the financial means to donate extra money for this serious and overlooked issue. People with high level of income will be able to donate more to help this cause. The older generation will be more understanding and willing to put forth extra money to help this cause.